Digtial Learning Instructional Design Materials Professor

NONLINEAR DIGITAL LEARNING

FINAL PAPER JOB AIDS

Assignments Job Aids

Dr. David Morris Learning From Mother Behind Camera in Park

Push

Instructional Design includes Direction, Subject Matter and Process. You do not have to recreate particular assignment job aids of mine. I do suggest the following. Present all your assignments applying the same order for Direction, Subject Matter and Process when presenting subject matter. Use the same definition of terms in all assignments. Give your students the number of words expected in their response. Keep the same terms and their meaning for process. DADDIE

Content

Distance Marketing Course Ural Institute of Business, Russia

Marketing in Newspapers and Magazines For Students

Marketing Strategy of a Published Book

Marketing With Myths: Final Paper

New Product Development: Final Paper

Office Hours Midterm or Final Paper a Marketing Dialogue

Products That I Would and Would Not Purchase Again

Distance Marketing Course Ural Institute of Business, Russia
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This is an actual assembly and modification of the materials create and teach a marketing course at a distance. I was invited by the Executive Service Core to teach marketing at the Ural Institute of Business in 1996. I was sent to assist them because they were one of the first private colleges in the region. This institute was begun with the absolute will of one woman. She has more determination and capability that most of us in the world. She has visited the United States and learned and I am sure, returned with a Russian vision of education for Russia. I admire her.

Ural Institute of Business
Assigned Texts

Morris, David Joseph, Jr. 1996. Market power and business strategy: In search of the unified organization. West Port, CT: Quorum.

Ten Cassette Tapes of lectures of Professor David Morris

COURSE NUMBER, TITLE, CATALOG DESCRIPTION

Marketing--An intensive study of modern marketing fundamentals; a study of the decision making problems encountered by the marketing executive and the relation of marketing to environmental forces.

OBJECTIVES

To be able to identify and apply the knowledge, skills and attitude (KSA) required to perform in an entry level marketing position.
Assigned Readings. There are no chapters in the textbook. There is also no order. Be prepared with a question that you would like answered.

1 Morris, book, discussion on e-mail, interview
2 Morris, book, discussion on e-mail, interview

10. Morris, book, discussion on e-mail, interview

METHODS

Ten lectures on tapes by Professor Morris
Student presentations to Ural Institute
Outside interviews (discuss real experiences)
E-mail with the professor

EVALUATION

Midterm

Communication with Professor Morris 10 points
Midterm: Interviews 30 points
Final Paper 50 points

Presentation

A presentation of the course of what you learned will be made to a class at the Ural Institute of Business. Between 1 and 2 hours.

LIBRARY RESOURCES

You should also make use of supplementary readings available at the local library.

The Rector, and I will assess your work and give you a final grade.

Communication with Professor Morris, 10 points

E-mail me ten times with what you have learned and what you would like for me to specifically help you with that week.

1. Student

Professor

2. Student

Marketing in Newspapers and Magazines
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I try to help the student in great detail to organize their papers. I think that the ability to follow a model is important for business people. I also give them an example to look at of another student's work. I find before I have the first example to show it is much more difficult. I also try to prevent them from coping previous papers by only accepting current magazine and newspaper date. So many try to get out of the work. I believe that this is because they cannot figure out what is really expected by the teacher.

Each student is to select any newspaper or magazine dated anytime after the end of my last class to the end of the current class. This avoids the issue of others turning in the same paper from an earlier semester. The student is to find specific examples of Form, Force, and Power from a newspaper or magazine that represents one of each of the terms. They must reference the newspaper or magazine and define the term in their own words.

They then describe the article as if they were reporting on what was said by the author. This gives the student the experience of describing something that someone has written. The student then must discuss how the organization or person successfully or unsuccessfully applied the concept (such as discounting) to gain market power.

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Newspapers and Magazines Title Page

This paper will demonstrate that Form, Force, and Power impact newspaper and magazine articles.

Course
Title of Report
Preparer
For Whom
Date
This page is the first page of your report.
No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and what the findings are that the executive should know. The length of the Executive Summary should be limited to one page or less. (175-200 words, single spaced).
Provide full justification for the entire paper. Ask me if you have any questions.
Small Roman numeral ii.

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Contents Sometimes called Table of Content

Marketing Resources

A. Customer 1
B. Marketing Mix (Price) Arabic Numeral

II. Human Resources
A. Leadership
B. Depth of Management
C. Corporate Culture
III. Physical Resources

A. Physical Assets
IV.
V

I. Appendix Arabic Numerals
VII. Reference List Arabic Numerals

DON'T FORGET PAGE NUMBERS

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Body of Paper Begins

MARKETING RESOURCES

CUSTOMER
Select one of the following from a current magazine or newspaper.
MARKET SEGMENTATION, TARGET MARKETING, CUSTOMER/PERSONNEL BEHAVIOR, POSITIONING

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER

Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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MARKETING RESOURCES Next heading

MARKETING MIX

PRICE
Select one of the following
INCREASES, DECREASES, DISCOUNTS, ALLOWANCES, TERMS, GEOGRAPHIC DIFFERENTIATION

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER

Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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MARKETING RESOURCES

MARKETING MIX

PRODUCT
Select one of the following.
BRAND NAME, SIZE, QUALITY, FEATURES, LIMITED WARRANTY, WARRANTY, SERVICE, PACKAGING, INNOVATION, COST, TECHNOLOGY, OPTIONS.

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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MARKETING RESOURCES

MARKETING MIX

PROMOTION
Select one of the following.
PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATIONS, POINT OF PURCHASE, ADVERTISING

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced.

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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MARKETING RESOURCES

MARKETING MIX

PLACE
Select one of the following.
CHANNEL, TRANSPORT, INVENTORY CONTROL, MIDDLEMAN, WAREHOUSING, PHYSICAL DISTRIBUTION

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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MARKETING RESOURCES

MARKET SHARE
Select one or combine the following.
PERCENT/UNITS/DOLLARS

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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HUMAN RESOURCES

THEORY "W" LEADERSHIP
Select one or combine the following.
LEADER/TRUSTED FOLLOWER/SUPPORT STAFF

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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HUMAN RESOURCES

DEPTH OF MANAGEMENT
Select one of the following.
SELECT, TRAIN, UPGRADE

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced.

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HUMAN RESOURCES

CORPORATE CULTURE
Select one or combine the following.
MYTHS, STORIES, HEROES, SECRETS

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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PHYSICAL RESOURCES

PHYSICAL ASSETS
Select one of the following.
BUILDINGS, LAND, EQUIPMENT, MACHINERY, LOCATION, INVENTORY, ECONOMIES OF SCALE, MERGERS, ACQUISITIONS, JOINT VENTURES

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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INTANGIBLE RESOURCES

LEGAL RESTRICTIONS
Select one of the following.
LAW, STATUTES, REGULATIONS

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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INTANGIBLE RESOURCES

PROPRIETARY
Select one of the following.
PATENTS, TRADEMARKS, S, LICENSES, ACCREDITATION, CONTRACTS, FRANCHISE

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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INTANGIBLE RESOURCES

IMPORT/EXPORT RESTRICTIONS
Select one of the following.
TARIFFS, QUOTAS, DUTIES, VOLUNTARY RESTRAINTS

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER EVALUATION
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced).

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FINANCIAL RESOURCES

FINANCIAL ASSETS
Select one of the following.
ACCESS TO CAPITAL, CREDIT RATING, DEBT, CASH RESERVES, INTEREST, TAXES, STOCKS, BONDS, CURRENCY RATES

DEFINITION
Define the term selected in 50 words or less. Use your own words (single spaced).

SOURCE
Use Chicago Manual of Style or Guidelines for Business Writing to write the source single spaced.

ANALYSIS
Describe the content of the article in your own words (100-125 words double spaced)

EVALUATION OF FORM, FORCE, AND POWER
Describe why you feel that the article is an example of the company or organization using or not using the above type of nonlinear form, force, and power (150-200 words double spaced

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APPENDIX

Copies of support materials must be placed in the paper before the reference list. They should be in same order as they appear in the paper.

You must have a single page that is titled Appendix that is numbered with an Arabic numeral in the Content page and at the bottom of this page. All the copies of the support materials in the Appendix have A-1, A-2, A-3 etc. typed at the bottom of each page.

(Don't forget to number this page in the Contents. Remember that the page number will be an Arabic number.)

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References

The Chicago Manual of Style or Guidelines for Business Writing

Follow these Standards

Alphabetical Order
All articles used in paper must be referenced in reference list.
References are single spaced with space between each reference on your

REFERENCE LIST

The Reference List is the last page of paper
The Reference List is the next Arabic number page number after the

Appendix page number. For example, if the Appendix is page 32 then the Reference List page is numbered 33. Remember that the pages within the Appendix are numbered differently.

References begin with the author's last name, first name. If there is no author, start with the title of the article.

(Don't forget to number this page in the Content page with an Arabic numeral.)

How You will be graded

Project Criteria

Final Project (General)

Messy papers will get a lower grade.
Paper should be 20-30 pages long.
Type in 12 pt font. Keep the spacing the same throughout paper. Full justification for entire paper. If you do not understand, ask me.
The paper should be edited.
Pages must be numbered properly and typed in the bottom center of the page.
Use the Chicago Manual of Style.
May turn in paper anytime before final date.
I will correct and return to you.
Any questions ask the teacher.

Final Project (Specific)

Analysis of form, force, and power.
Must have 14 examples.
Article may represent a positive or negative Form, Force, and Power.
Sources: magazine and newspaper articles.
Must follow the format.
Photo copy of at least one page from all sources in the Appendix.
This page must identify the date and title of the source. Copies only, no originals.
All 14 examples must be dated after the first day the assignment begins.
You may only use the same source two times. For example The Wall Street Journal only twice.
Do not use the same date of any source twice.
Make a copy of your paper for your own records.

Evaluation

Evaluation will be made on correct layout of the paper, spelling, editing, neatness, sequencing, typing, page numbering, writing, number of words, proper definitions, spelling of the teacher's name and course title, turning it in on time, dates of articles, application of Form Force, and Power, justification, spacing.

Marketing Strategy of a Published Book
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Any book contains hundreds of marketing strategies. We never see them but they are there.

Each student is to select any book that he or she chooses and any topic that he or she would like to read about. It does not matter if two or more students select the same book because each student will be able to observe how each of them selects different attributes to discuss. Every book is a product that has been assembled by the publisher and the author. The publisher believes that what they have chosen will add to the book's success. They are not random actions.

Students must begin to look at every aspect of a book from the point of view of marketing. They select from the exemplar list and discuss those selected areas in their paper. The student must keep the order the same exemplar and do the specific number of assessments that are required. The amount of words for each assessment is also important.

All students will be required to discuss their book and the market issues with the class. Paper does not have to be finished when the discussion takes place.

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MARKETING STRATEGY: BOOK Title Page

This page is the first page of the instructional design and distance learning materials. It has nothing to do with your paper.

Note same as above assignment

Title of Report
Preparer
For Whom
Class Name & Number
Date
Author
Illustrator
Publisher
Publisher location (city, state, country)
Year of publication
Edition (s))
ISBN #
Library of Congress
Number of printings
This page is the first page of your report. No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and the findings are what the executive should know and have emphasized. The length of the Executive Summary should be limited to one page or less (175-200 words single spaced).

Provide full justification for the entire paper. Ask me if you have any questions.

Small Roman numeral ii.

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Contents Sometimes called Table of Content

Select twenty-five of the following statements that are related to the marketing strategy of a book. Add or delete any terms that you wish, to your paper. Select any book that you would like to read. The book can be in any language and written at anytime in history. This paper will demonstrate that form, force, and power impact marketing strategy in the publishing and marketing of a book. No textbooks and answer the force and power questions. Twenty-seven answers in total.

MARKETING RESOURCES

Target market
Title
Author's name
About the author
Picture of author
Sequencing of books in the writer's career
Hard cover/soft cover
Jacket of book
Front cover
Inside front cover
Back cover
Inside back cover
Spine of book
Fiction/nonfiction
Dedication
Foreword
Contents
Definition of terms
Introduction
Writing Style
Headings
Subheadings
Pictures
Illustrations
Quotes
Tables
References
Color/black and white
Poems
Instructions
Chapters
Chapter headings
Index
Story
Myths
Heroes
Secrets
Author present at sale of the book
Positioning
Price
Cost
Discounts
Terms
Related services
Related sales
Geographic differentiation
Product
Product line
font
Type-face
Packaging
Book reviews
Previous books
Television
Radio
Billboards
Point of purchase
Distribution
Endorsements
Total number of books in the store
Total number of the specific book in the store
Location of the book in the store
Location of book on shelf
Personal selling
Sales promotion
Public relations
Advertising
Website
E-mail
Channel
Transport
Delivery
Inventory control
Warehousing
Physical distribution

HUMAN RESOURCES

Author
First author
Other authors
Qualifications
Illustrator
Publisher

PHYSICAL RESOURCES

Publisher location
Weight of book
Size of book
Number of pages
Quality of book
Number of words
Type of paper

INTANGIBLE RESOURCES

Brand name
Year of publication
Edition (s)
ISBN
Library of Congress
Number of printings
Scanning
Trademark
Warranty

FINANCIAL RESOURCES

Credit
Value to price ratio
This is a separate required answer.
Final Project Criteria

General Same as above example

Messy papers are unacceptable.
12-18 pages long.
Typed in 12 pt font. Keep the spacing the same throughout paper. Full justification for entire paper. If you do not understand, ask me.
Edited.
Pages must be numbered properly and typed (bottom center)
Chicago Style.
May turn in paper anytime before final date.
I will correct and give you feedback.
If you have any questions ask me.

Final Project (Specific)

Must have 25 examples 100 to 150 words each. Must also discuss force and power at the end of the paper with 100 to 150 words each. Book may represent a positive or negative form, force, and power.
Source: books from library, book store, borrowed.
Must follow the format.
Make a copy of your paper for your own records.

Evaluation How graded

Evaluation will be made on the correct: layout of the paper, spelling, editing, neatness, typing, page numbering, writing, spelling of my name, justification, spacing, 27 separate headings, correct word counts.

Marketing With Myths: Final Paper
(Back to Top)

This is a very exiting assignment. The concept is that advertising or stories that are successful follow the classic myths of the world. According to Joseph Campbell there are approximately seventeen myths that are generally followed throughout the world. The stories may differ but the underlying message remains constant.

The ARCS model was developed for the United States Army as a motivation tool for instruction by John M. Keller. The ARCS model is discussed in my book Market Power and Business Strategy (Quorum 1996). ARCS stands for Attention, Relevance, Confidence, and Satisfaction.

Form, Force, and Power was developed by David Morris. E-mail me and I will send you the definitions. You do not have to use ARCS or FFP for your instructional design and distance learning assignment. Try to apply a model that you are familiar with, even though I believe the best two are ARCS and FFP. I will help you with these concepts.

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MYTHS AND MARKETING Title Page

Newspapers, Magazines, Posters, Billboards, TV Commercials
This page is the first page of the instructional design and distant learning assignment. It has nothing to do with your paper.

Read Joseph Campbell, The Hero with a Thousand faces, and any other books on myths that you choose. Headings created by Joseph Campbell.

Course
Title of Report
Preparer
For Whom
Date

No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and what are the findings that the executive should know? The length of the Executive Summary should be limited to one page or less. (175-200 words, single spaced).

Apply full justification for the entire paper. Ask me if you have any questions.

Small Roman numeral ii.

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CONTENTS Sometimes called Table of Content

1
2

4
5
6
7

14
15 Appendix
16 Reference List Arabic Numeral

Small Roman numeral iii.

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Beginning of the body of paper

CALL FOR ADVENTURE (these titles developed by Joseph Campbell)
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words

FORCE
25-100 words

POWER
25-100 words

Arabic Numeral 1

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REFUSAL OF THE CALL TO ADVENTURE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words

FORCE
25-100 words

POWER
25-100 words

Arabic Numeral

START NEW MYTH HEADING ON THE TOP OF THE NEXT PAGE

SUPERNATURAL AID THAT IS KIND
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

START NEW MYTH HEADING ON THE TOP OF THE NEXT PAGE

BELLY OF THE WHALE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

START NEW MYTH HEADING ON THE TOP OF THE NEXT PAGE

MEETING WITH THE GODS OR GODDESSES (TEMPTATION)
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

START NEW MYTH HEADING ON THE TOP OF THE NEXT PAGE

ULTIMATE ADVENTURE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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ATONEMENT WITH THE FATHER
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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MAGIC FLIGHT BY SEA OR AIR
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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CROSSING BACK (RETURNING)
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.
FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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RETURNING TO THE MAGIC PLACE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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THE WOMAN AS TEMPTRESS
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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VIRGIN BIRTH
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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CREATION AND SACRIFICE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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END OF THE WORLD
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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DEATH MYTH
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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RITES OF PASSAGE
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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TIME REVERSAL
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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HUMAN TO ANIMAL AND BACK
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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IMMORTALITY
No more than two pages.

ANALYSIS
Describe the advertisement as it relates to the ARCS Model developed by John M. Keller.

ATTENTION
25-100 words
RELEVANCE
25-100 words
CONFIDENCE
25- 100 words
SATISFACTION
25-100 words

Describe the advertisement as it relates to Form, Force, and Power developed by David Morris.

FORM
25-100 words
FORCE
25-100 words
POWER
25-100 words

Arabic Numeral

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APPENDIX

Copies of support material must be placed in paper before the reference list. These materials should be in same order as they appear in the paper.

You must have a single page titled Appendix numbered with an Arabic numeral in the Contents page and at the bottom of this page. All the copies of the support materials in the Appendix have A-1, A-2, A-3 etc. typed at the bottom of each page.
Don't forget to number this page in the Contents. Remember that number will be an Arabic numeral.

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REFERENCE LIST

The Chicago Manual of Style or Guidelines for Business Writing
List the citations in alphabetical order
All articles used in paper must be included in a reference list.
References are single spaced with space before and after each reference.
The Reference List is the last page of the paper.
The Reference List is the next Arabic numeral page number after the Appendix page number. For example, if the Appendix is page 32 then the Reference List page is numbered 33. Remember that the pages within the Appendix are numbered differently.
References begin with the author's last name, first name. If there is no author, start with the title of the article followed by the article; place of publication; and date.
Don't forget to number this page in the Content=s page with an Arabic numeral.

Project Criteria

Final Project (General)
Messy papers will get a lower grade.
Papers should be 20-30 pages long.
Typed in 12 pt font. Keep the spacing the same throughout the paper. Use full justification for entire paper. If you do not understand, ask me.
Paper should be edited. Pages must be numbered properly and typed in the center at bottom of the pages.
You may turn in paper anytime before the final date. I will correct it and return to you. If you have any questions ask the teacher.

Final Project (Specific)
The paper will analyze various concepts in terms of ARCS and Form, Force, and Power (FFP). Must have 14 examples. Examples may represent a positive or negative interpretation of a myth. Sources should be magazine, newspaper, articles, billboards, and TV commercials.
The paper must follow the prescribed format and include a copy of at least one page from each of the sources listed in the Appendix. This page must identify the date and title of the source. Include copies only, no originals. TV commercials do not require a separate page in the

Appendix
All 14 examples must be dated after the day the assignment is given.
Make a copy of your paper for your own records.

Assignment Evaluation
Evaluation will be made on the correct layout of the paper, spelling, editing, neatness, sequencing, typing, page numbering, writing, number of words, spelling of the teacher's name and course title, turning in on time, dates of articles, applications of ARCS and FFP, justification, spacing.

New Product Development: Final Paper
(Back to Top)

Students select any product that they wish. They then must describe the different attributes that went into that product. I spend more that an hour describing a product such as a 12-ounce can of Coca-Cola. We look at the list of marketing new product development terms along with the terms Force and Power. Keep all terms in the order in which they appear in the exemplar. Each student should show me at any time what they have done to help them to stay on the assignment track.

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Title of Report Title Page

Product or Service Assessed
Course Title & Number
Preparer
For Whom
Date
This is the first page of your report.
No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and what are your general findings that the executive should be made aware. The length of the executive summary should be limited to one page or less (175-200 words) single spaced.
Full justification for the entire paper. Ask me if you have any questions.
Small Roman numeral ii

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Contents Also called Table of Contents

100-150 words for each selected term.
Keep terms in order within the paper.
You can create up to five of your own terms.

Terms
100-150 words for each
Total 27 terms

Appendix

Arabic numeral

Reference List

Arabic numeral

If two or more headings are on a page do not keep repeating the page numbers.

Put page numbers on the right hand side of the page not in the middle.

Give the Paper the Title of the Product or Service

Select any product that you would enjoy assessing in great detail. Add and delete any terms that you wish. Can create up to five of your own terms. Put at the end of the paper. Must end up with twenty-five terms total. If you do not understand ask me. The product can be of any size and applied for any reason. Keep the same headings in the same order.

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Body of paper

FORM, FORCE, AND POWER

FORM

Marketing Resources

Market Segmentation
Geographic
Local
Regional
National
International
Urban
Rural
Neighborhood
Precinct
City
County
State

Demographic
Age
Sex
Family Size
Income
Education
Race
Religion
Nationality
Genetic coding
Philosophy
Tribe
Clann

Psychographic
Life style
Social class
Personality
Rites of passage
Stories
Behaviorist

Purchase Occasions
Benefits Sought

User status
User rates
Loyalty
Knowledge, skills, and attitudes
Target Market

Single niche
Multiple niche
Mass market
ARCS

Attention
Relevance
Confidence
Satisfaction
Positioning

Advertising
Four P's
Five R's
Price

Discounts
Allowances
Terms
Geographic Differentiation
Product

Brand name
Brand loyalty
Size
Applications
Quality
Features
Limited warranty
Services
Style
Packaging
Inventory
Cost
Technology
Options
Promotion

Personal Selling
Sales Promotion
Public Relations
Point of Purchase
Advertising
Internet
Websites
E-mail
Place

Channel
Transport
Inventory
Middleman
Product line
Market Share
Percent of market share
Dollars of market share
Units of market share
Human Resources

Selection
Training
Upgrading
Leadership, Theory W
Physical Resources
Buildings
Land
Equipment
Machinery
Locations
Economies of scale
Mergers
Acquisitions
Joint Ventures
Natural Resources
Software
Crime
Intangible Resources

Laws
Statutes
Patents
Trademarks
s
License
Accreditation
Contract
Franchise
Tariffs
Quotas
Duties
Voluntary restraints
Historic accident
Repetition
Organizational history
Luck
Financial Resources
Access to credit
Credit rating
Debt
Cash reserves
Interest rates
Taxes
Stocks
Bonds
Currency rates
Force
Direction
Analysis
Design
Development
Implementation
Evaluation

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APPENDIX

List any examples in your appendix in the order in which they are discussed in your paper. Check Chicago Manual of Style for proper format.
Arabic Numerals

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REFERENCE LIST

Chicago Manual of Style

Project Criteria

Final Project (General)
Messy Papers are unacceptable. Will result in a lower grade.
Paper should be between 15-30 pages long.
Paper should be typed, 12 Pt. font.
Keep spacing consistent throughout the paper.
Full justification. Ask me if you do not understand.
Paper must be edited.
Pages must be numbered correctly and typed.
No pen or pencil marks on paper.
May turn the paper anytime before due.
I will read and give back to you with suggestions for improve.
Any questions ask me.

Final Project (Specific)
Your selected product is assessed based on Form, Force, and Power.
Must have 25 examples of Form plus one of Force and one of Power (Total 27).
Write 100-150 words per 27 example.
You must follow format.
You must make a copy of your paper for your records.
Evaluation
Evaluation made on correct layout of paper, spelling, editing, neatness, typing, page numbering, writing, spelling of my name and course correctly, justification, and spacing.

Office Hours: Midterm or Final Paper a Marketing Dialogue (On my Marketing and storytelling site)
(Back to Top)

Office Hours is on my www.marketingandstorytelling.com website

This dialogue may be use as a substitute for a case study. It is a dialogue between a marketing professor and a student. I have also written and published Guidelines for Case Analysis through the American Marketing Association. I do not believe that case studies are an optimal instructional system. Case studies have been overused and they are so heavily edited that there is little that may be called truth. The information may even be accurate, but they do not tell enough to make any type of business decision. Any decision is still only better than chance. It would be better to consider a guest as a case study. So, try something different.

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Dialogue Title Page

This assignment will demonstrate that Form, Force, and Power impact marketing strategy in the publishing and marketing of a book.
Class
Title of Report
Preparer
For Whom
Date

No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and are the findings that the executive should know. The length of the Executive Summary should be limited to one page or less (175-200 words, single spaced).

Use full justification for the entire paper. Ask me if you have any questions.
Small Roman numeral ii.

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Contents Also called Table of Contents

Target Market
Title of Dialogue Arabic Numeral
Character names
Front cover
Small Roman numeral iii.

Select twenty of the following that are related to the marketing strategy lessons developed in this dialogue. Answer each question as a marketing issue. Add or delete any questions that you wish, to your paper.

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Body of paper

FORM, FORCE, AND POWER

FORM

Targeted market.

Title of dialogue on the targeted market.

Play writers character names of dialogue on the targeted market.
Front cover of dialogue on the targeted market.
Writing style of dialogue on the targeted market.
Quotes in the dialogue on the targeted market.
Story of dialogue on the targeted market.
Myths in the dialogue on the targeted market.
Heroes of dialogue on the targeted market.
Secrets in the dialogue on the targeted market.
Positioning of dialogue on the targeted market.
Price of dialogue on the targeted market.
Related sales of dialogue on the targeted market.
font of dialogue on the targeted market.
Typeface of dialogue on the targeted market.
Packaging of dialogue on the targeted market.
Number of pages of dialogue on the targeted market.
The number of characters of dialogue on the targeted market.
Significance of the lion to the marketing of the dialogue on the targeted market.
Conflict between the characters in the dialogue on the targeted market.
Use of the names Addie and Leo in the dialogue on the targeted market.
Discussion of religion in the dialogue on the targeted market.
The role of fear in the dialogue on the targeted market.
The roles of the teacher and the student in the dialogue on the targeted market.
The concept that life is a play in the dialogue on the targeted market.
The concept that life is all choreographed in the dialogue on the targeted market.
Should Dr. Leo be a marketing professor?
Why do Leo and Addie discuss so many ideas in the dialogue on the targeted market?
Do you believe that this type of conversation is normal between a teacher and a student in the dialogue on the targeted market?
What is the benefit of conversation in this dialogue on the targeted market?

FORCE

Discuss the application of force in the book (150-250 words).

Monolinear
Polylinear
Nonlinear

POWER

Discuss the timing and distance that the marketing of the dialogue has or has not achieved. (150-250 words)

Timing impact
Distance impact

Project Criteria

Final Project (General)
Messy papers are unacceptable.
Paper should be 10-15 pages long.
Typed in 12 pt font. Keep the spacing the same throughout paper. Full justification for the entire paper. If you do not understand the assignment, ask me.
The paper should be edited.
Pages must be numbered properly and typed in the center of the bottom of the page.
You may turn in the paper at any time before the final date.
I will correct it and give you feedback.
If you have any questions, ask me.

Final Project (Specific)
You must have 20 examples and you must discuss Force and Power at the end of the paper. Total of 22 answers.
Dialogue may represent a positive or negative form, force, and power.
You must follow the format.
You make a copy of your paper for your own records.

Evaluation

Evaluation will be made on the correct layout of paper, spelling, editing, neatness, typing, page numbering, writing, spelling of my name, justification and spacing.

Products That I Would and Would Not Purchase Again
(Back to Top)

Please select products that you would and would not purchase again. Select up to nine for each. Give a very short reason why. (These are my choices. Yours will be different.)

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PRODUCTS I LIKE AND DO NOT LIKE Title Page

This paper will demonstrate the reasons why we do and do not like particular products.

Course
Title of Report
Preparer
For Whom
Date
This page is the first page of your report.
No page number

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Executive Summary What the paper is about and you found in a few sentences

Executives do not want to spend a great deal of time getting to the point of the report. What the report is about and what the findings are that the executive should know. The length of the Executive Summary should be limited to one page or less. (175-200 words, single spaced).
Ask me if you have any questions.
Small Roman numeral ii.

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Contents Sometimes called Table of Content

You may choose it you want to add a Content page in your paper

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First page of the body of your paper

Would Purchase Again (These are examples)

1. Products From Costco
Reasons
Fair Prices
Return Policy
Keep adding

2. Generic Products
Reasons
Less Cost Same Product
Keep adding

3. Products From Dollar Stores,
Reasons
Some Great Buys
Keep adding

4. Used books from Amazon.com
Reasons
Save Money
Keep adding

Do five more

Would Not Purchase Again. (These are just examples)

1. Mercedes,
Reasons
Over priced
Keep adding

2. The Nation Magazine,
Reasons
Not That Informative
Keep adding

3. A Vehicle with Poor Gas Mileage,
Reasons
Gas Prices Will Remain High
Keep adding

4. Single Family Home
Reasons
Too Much Added Costs
Keep adding

5. A New Car
Reasons
Too Expensive
Keep adding

6. An Expensive TV
Reasons
Not Necessary
Keep adding

7. Additional Cable Services
Reasons
Minimum Channels are Sufficient
TV is a Disaster
Spend More Time on Internet
Keep adding

8. A One ct diamond ring
Reasons
Markup on diamonds is beyond belief.
Keep adding

Do one more

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Conclusion

Based on your findings from what you like and disliked organize them into a discussion of marketing.

Discuss if you find that there are particular things that you like in a product that you would not purchase. Give specific examples.

Discuss if you find that there are particular things that you dislike in a product that you would purchase. Give specific examples.

What do you know now about marketing.

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APPENDIX

Copies of support material must be placed in paper before the reference list. These materials should be in same order as they appear in the paper.

You must have a single page titled Appendix numbered with an Arabic numeral in the Contents page and at the bottom of this page. All the copies of the support materials in the Appendix have A-1, A-2, A-3 etc. typed at the bottom of each page.
Don't forget to number this page in the Contents. Remember that number will be an Arabic numeral.

START NEW HEADING ON THE TOP OF THE NEXT PAGE

REFERENCE LIST

The Chicago Manual of Style or Guidelines for Business Writing
List the citations in alphabetical order.
All articles used in paper must be included in a reference list.
References are single spaced with space before and after each reference.
The Reference List is the last page of the paper.
The Reference List is the next Arabic numeral page number after the Appendix page number. For example, if the Appendix is page 32 then the Reference List page is numbered 33. Remember that the pages within the Appendix are numbered differently.
References begin with the author's last name, first name. If there is no author, start with the title of the article followed by the article; place of publication; and date.
Don't forget to number this page in the Content's page with an Arabic numeral.

Project Criteria

Final Project (General)
Messy papers will get a lower grade.
Papers should be 10-30 pages long.
Typed in 12 pt font. Keep the spacing the same throughout the paper.
Use full justification for entire paper. If you do not understand, ask me.
Paper should be edited. Pages must be numbered properly and typed in the center at bottom of the pages.
You may turn in paper anytime before the final date. I will correct it and return to you. If you have any questions ask the teacher.

Final Project (Specific)

The paper will analyze your likes and dislikes.

Appendix

All 14 examples must be dated after the day the assignment is given.
Make a copy of your paper for your own records.

Assignment Evaluation

Evaluation will be made on the correct layout of the paper, spelling, editing, neatness, sequencing, typing, page numbering, writing, number of words, spelling of the teacher's name and course title, turning in on time, justification, spacing.

1996-2006

3/22/08

emaildavidmorris@gmail.com

"Information outside of our story is unseen." DM

Professor
10. Student
Professor
Keep a record of everything you send me, and everything I send you.
We must go back and forth 10 or more times. Write down the dates in a separate course folder.
Midterm: Interviews, 30 points

Interviewing and typing in Russian
Visiting a Person in Marketing
Visiting a Person in Marketing or Business
People may be in sales, retail, marketing research, a religious person to discuss ethics in business and marketing, head of a company, Advertising, public relations, a good strategist from any field, a just a wise person. Be sure that you interview a person who sells at the bazaar. (I predict that this will be your best interview) ALWAYS TELL THE RECTOR'S OFFICE OF URAL INSTITUTE OF BUSINESS WHO YOU ARE GOING TO INTERVIEW AND WHERE. BE SURE THAT THE RECTOR THINKS THAT IT IS SAFE. SECURITY IS IMPORTANT IN ANY NATION AND AT ANY AGE.
It is the student's responsibility to:

1. Make an appointment with the person you plan to interview.
2. Coordinate times with the person you plan to interview
3. Plan to have from forty-five minutes to an hour for the interview.
4. If you plan to record the interview, let the person know in advance of the interview.
5. Discuss his or her job, company, industry, future, and/or experiences.
6. If you arrive early for the interview, just wait for the person.
7. Smile, shake hands and introduce yourself. Tell the person exactly what you are doing and why you chose him or her.
8. Write the guest's name, organization, address, phone number, and e-mail on a pad in front of them.
9. Tell the person how much we enjoyed his or her sharing of information with you
My own experience in life is that everyone is our teacher. If you do not figure this out after this assignment, then please give me suggestions on how to improve the assignment.

Midterm: Interviews, 30 points
Dr. David Morris
Professor of Marketing

Interview Outline

1. Discuss the general overview of your organization and your specific job. You can include background on yourself such as education, how you got your present position, etc.

2. Explain your organization's goals and objectives?

3. What type of analysis is done by your organization? Discuss things like market share; market segmentation; target marketing and positioning; marketing mix (price, product, promotion, and place); how the marketing mix relates to past/present/future trends; competition; and whether this analysis is done on a local, regional, national, or international basis.

4. What techniques do you use to acquire data?

5. What design or plan do you develop based on that analysis?

6. What type of testing do you use to determine if the plan is appropriate.
7. What type of implementation strategies do you make use of?
8. What type of evaluation systems do you use?
9. Discuss marketing and its relationship to the organizational leadership and other departments.
10. What type of knowledge, skills, and attitudes should students acquire to get a job in your field of work?
11. What opportunities are available now and in the future for students in your field?
This is just a helpful start. You are not required to ask any of these questions.
Midterm Interview 30 points
Midterm typed in Russian
Midterm
Title of Report
Preparer
For Whom
Date
Course
(No page #)
Ten Important Points from Interview
Name
Title
Address
Telephone
E-mail
Website
1.
3.
4.
10.

Midterm Interview Criteria

General
Typed in Russian
Due last day of class
Messy papers will get a lower grade
Typed double space
Edited
Pages must be numbered properly and typed
Use a Russian Style Manual
Examples of papers will be sent
Make a copy of your paper for your own records
Specific
Write down one word to two sentences for each of the ten statements for each interview.
Statements may be from interview, professor, fellow students, professors in Russia, and readings.
Do your own work. I do not expect people to have the same responses.
Be honest with yourself, and your teacher.
There are no correct answers.
Start each interview on a separate page.
One of the most important lessons that I have learned in my life is to learn for all others. If this assignment does not teach you this lesson. Help me to make the assignment better.
Final Paper 50 points
Page 1 typed in Russian
No page number on the assignment page

Presentation to Class at Ural Institute of Business
Back to Top

Written in Russian
Each student and member of the audience will be asked to write down 10 things that they learned about marketing and business. There are no correct answers. Each statement between one word and two sentences. Turn in at the end of the presentation. You do not have to put your name on the paper. No attack on the presenter just what you learned.
1.
2.
3.
The presenter will included all these forms under the separate heading of

Presentation to Class at Ural Institute of Business

Make it look professional. Cover, and executive summary.
To My Student,
You are important to me. I will always help you in your life. If you have any positive ways to improve this course let me know.
I expect that this experience will give you access to a new way of learning, but more important a power way of thinking strategically. When you think in terms of Form, Force, and Power you will change your life and the lives around you. Please, try to use this for the good of all people. It is a power gift that is only given to a few in each generation. I give it to you with the hope of a better future. The gift was given to me to give to you. You also must, when it is your time, pass it on. Many can hear and see but few understand.

Video Tapes Produced by David Morris
Video Tapes Produced Purchased From Outside Sources

Free Video Tapes From The Internet

"People do not like to learn in groups. So many are left behind in the group" DM