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SYLLABUS UNDERGRADUATE EVENING Syllabus Dr. David Morris 2006 Syllabus Dr. David Morris Marketing MK 300 Principles of Marketing Fall 2006 Tues 5:30 to 9:30 Office 226 D Maxcy Hall Office Hours Tuesday 2:30 to 4:30 Thursday 2:30 4:30
Prefer e-mail communications. Fax 203-931-6076 Cell Phone calls after 9:01 pm and weekends. If you call other times do not plan on a long conversation. I have to pay during the day for cell minutes. 203-530-0112
Secretary Communication Department Maxcy Hall, @newhaven.edu
MK 300
Prerequisite: EC 133 or EC 134 and Junior standing. The fundamental functions of marketing involving the flow of goods and service from producer to consumers. Marketing methods of promotion, pricing, product decisions and distribution channels. 3 Credit hours
The student will acquire the knowledge, skills and attitudes (KSA) to dramatically improve understanding and practice of marketing.
Assigned Text and Website
You can save money if you like by using the 7th edition. Earlier editions ok. (Choose one or the other)
Lamb, Hair, McDaniel 2004, 7th edition, Marketing, South-Western, USA.
Lamb, Hair, McDaniel 2006, 8th edition, Marketing, South-Western, USA.
30pts Midterm
64pts Final Paper before or at University exam time
+3pts added to final grade up to the grade of A" for bringing in an outside guest speaker or reading Marketing Wars on my website.
-3pts subtracted from final grade for nonparticipation in class and coming in late or leaving early without Professor's permission.
Attendance policy on a separate handout.
Do your own work. I follow the University plagiarism guidelines. It is not necessary to do someone else's work.
Use the UNH library. Reference librarians are great. Use the Web. Use my website.
Do not do your written assignments in pen or pencil. Automatic D in course. Business practice requires you to type your assignments. Use University computers if you desire.
Professor may change order and add to the syllabus. If you have any questions ask. Happy to also respond to e-mail questions any time. Before or after class and office hours.
Please read on your own. Marketing pros and cons outside of class in your life please bring to our attention. Make a list of questions each time you identify something. Ask in class or email to me.
I will e-mail materials to you that I find.My approach to marketing education is to switch from the micro to macro drawing examples and stories from current practice within and outside of the USA. My interest is in you learning to look things up that you are unsure of or wish to learn more about. I am happy to learn from you as long as it is done in a professional way. I also believe that marketing textbooks tell only part of the marketing story. The textbook has value but must be understood as part of the course. I do not know everything and we will learn together.
We will build on the textbook. I am both a learner and a teacher and you can do the same. I follow the military systems ISD model of ADDIE in the design of instruction by separating content, process, and outcome. I want to give you an education in marketing reserved for the social elite at the top business schools. Content changes while process and outcome remain constant. This is cutting edge marketing educational practice. Once understood marketing possibilities open.
1.Introduction to course
Understanding the marketing concept as a philosophy Exchange and marketing management philosophy Monolinear, Ploylinear, and Nonlinear approaches
Environment and ethics Planning DADDIE Marketing plans Competitive issues Direction of firm and marketing
Corporate Individual National Marketing Particular targeted groups Micro and Macro
Multinational organizations Resources Demographics Political environment Decision making DADDIE
Behavior Decision making DADDIE Buying and selling Social Status Psychology, philosophy, theory
Internet Relationships Alliances Industrial classification
Census Demographic Geographic Psychographics Benefits and usage segmentation Undifferentiated Concentrated Multi segmentation
Research ADDIE Model
Lines, mix Branding Limited warranties
10. New product development
DADDIE Life cycle Line extensions
Definitions and terms 7 things Relationships Internet
Terms and definitions Structure Different points of view Why Logistics
Definitions and terms Types of retail operations
Promotion DADDIE
Differences and overlap Cost and return What can and cannot be done
Definitions and terms Steps DADDIE Management of sales force
Terms and definitions Objectives of price Types of demand Internet Cost reduction Impact on USA
Anyone who has a special interest may request a different assignment from Dr. Morris. I want this to be your most exciting class in your entire education. You must do your part to help your fellow students and me.
Midterm exam to be announced. Final Exam is on the UNH exam day and time. There will be a regular class on the last day of classes.
Extra credit is available. Ask me.
Outline
Dr. David Morris Marketing MK 300 Day Principles of Marketing Fall 2006 Tues 5:30 to 8:30 Office Hours Tuesday 2:30 to 4:30 Thursday 2:30 to 4:30. 203-932-7348 Cell phone 203-530-0112 and emaildavidmorris@gmail.com Fax 203-932-6076 Email me that you sent me a fax.
Secretary: Communication Department Maxcy Hall, Marion Hunt mhunt@newhaven.edu
I am not a supporter of expensive marketing textbooks that overlap content to such a degree.
Earlier OK.
Lamb, Hair, McDaniel 2004, 7th edition, Marketing, South-Western, USA
Lamb, Hair, McDaniel 2006, 8th edition, Marketing, South-Western, USA
8/31/ Introduction to course
9/7 Chapter 1, 2 Lamb
9/14 Chapter 4 Lamb
9/21 Chapter 6 Lamb
9/28 Chapter 7, 8 Lamb
10/5 Chapter 10 Lamb (Midterm in Class)
10/12 Chapter 12 13Lamb
10/19 Chapter 14 15 Lamb
10/26 Chapter 16 17Lamb
11/2 Chapter 18 19 Lamb
Final Exam time last day of class. Will meet for the entire class.
Attendance policy on separate page Alternative assignments are possible Let's help make this a great class.
Send me everything on e-mail. Make sure your full name and class is on each e-mail.
Midterm
9 Pts
Go to the Internet and find 9 things that you wish to learn more about related to marketing. Copy the first one to three pages. Send to my e-mail. Send all before last class and make sure your name and class is on it. Check my book grade book to make sure it is marked in the book. This is for you to learn to find things and help you and your fellow students to learn. It is your responsibility to make sure that your 9 things are in my grade book. Send the first page to me by email with your name. I will bring up my e-mail in class and show your pages.
12 pts
During class I will give a midterm exam. I will ask one general question about marketing. You will put the response in a blue book.
If you do not understand this midterm ask me.
I will give you the question before the exam.
Let me know 9 marketing experiences that you have experienced that are factual but not truthful. Other student's examples on my website. Send to me by email.
Final
9 points
E-mail the professor 6 questions that you would like answered relating to the course. I will e-mail you back and send to the rest of the class. You may e-mail one or more questions at the same time. Do not wait until the last class.
Select 25 marketing terms from your textbook Glossary.
Send on e-mail to me.
State the term and tell me what the term means in your own words. Do not use textbook definitions. Give a brief example from your experiences and reading. Do not use examples that I gave you in class. Between 5 and 10 sentences each of the 25 terms.
Do not make a mistake on the term Place. Do not some how have the same paper as a classmate.
3 pts extra
You can receive three extra points up to A+ for bringing in an outside guest to class. If you bring in a guest e-mail me when and who you brought to class.
3 pts extra
You can receive three extra points up to A+ for outside reading. Ask me about this assignment if interested. You will discuss the reading with me.
Nothing has to be written.
David Morris, Ph.D. Fall 2006
The following attendance policy will be in place in my undergraduate and graduate courses until further notice.
Course that meets 2 times per week for 1:20 minutes per class
For those courses that meet two times per week you may miss two classes without penalty on grade.
For every class missed after the first absence you will lose 2 points off your final grade.
If you come late or leave early you will be marked absent for that class.
A student may receive 3 extra points on the final grade up to the grade of CA- for inviting a guest to the class or reading my book Marketing Wars on the UNH web page. -A+- is, reserved for exceptional performance. This is totally the professor's decision.
All students may be required to give 9 presentations to the class. Those who do not complete will receive -3 points off their final grade.
The only exceptions for missing class are those that are designated by the University of New Haven.
You do not have to inform me that you are missing two classes.
Dr. David Morris 203-932-7348
It is the student's responsibility to:
1. Call and ask the guest to attend class. I will give you suggestions.
2. Coordinate guest times with class openings. Check with me.
3. Guests should plan to have from forty-five minutes to an hour. He or she may call me if necessary.
4. Get proper audiovisual equipment if the guest requires it. Make sure I can order as far in advance as possible. Remind me by telephone.
5. The guest should discuss his or her job, company, industry, future, and or experiences.
6. If the guest arrives early, the student should meet him or her in the hall and entertain him or her until class is ready. The guest may of course come into the class and sit with us.
7. The student introduces the guest to the teacher and gives the teacher the guest's card.
8. The student writes the guest's name, organization, address, phone number, and e-mail on the board. The student introduces guest to class with three positive things. We all clap and smile.
9. After the guest has finished speaking, the teacher will thank him or her. We will give the guest a note signed by class. Another student will be asked to give the thank you from the class. Three positive comments will be made about what we learned from the guest and all will applaud.
10. There will be a ten-minute break for individual class members to talk to the guest. Everyone must thank the guest for coming to the class before the he or she leaves the class or building.
11. The student or students who introduced and thanked the guest will walk guest to their car. Tell guest how much we enjoyed his or her talk.
12. The student who invited the guest and any one else who would like to sends a thank you note within two days. Give a copy of the note or letter to the professor. I will also send a thank you note to the guest.
Dr. David Morris 203-932-7348 office
Guest Presentation Outline
1. Discuss the general overview of your organization and your specific job. You can include background on yourself such as education, how you got your present position, etc.
2. What are your organization's goals and objectives?
3. What type of analysis is done by your organization? Discuss things like market share; market segmentation; target marketing and positioning; marketing mix (price, product, promotion, and place); how the marketing mix relates to past/present/future trends; competition; and whether this analysis is done on a local, regional, national, or international basis.
4. What techniques do you use to acquire data?
5. What design or plan do you develop based on that analysis?
6. What type of testing do you use to determine if the plan is appropriate?
7. What type of implementation strategies do you make use of?
8. What type of evaluation systems do you use?
9. Discuss marketing's relationship to the organizational leadership and other departments.
10. What type of knowledge, skills, and attitudes should students acquire to get a job in your field of work?
11. What opportunities are available now and in the future for students in your field?
Welcome and Thank You to Our Guest (s) David Morris, Ph.D.
The student makes all the arrangements with their guest. The student may wait at the side of building to assure that the guest easily finds our classroom. Before the guest arrives Dr. Morris selects a student to say three positive things to the guest when the guest is finished. All the class knows who this person is to be.
When the guest arrives Dr. Morris will welcome the guest to the classroom. If Dr. Morris requires a few more minutes he will ask the guest if he or she would like to join the class for these few minutes. When Dr. Morris is finished the student moves with the guest to the front of the room and introduces Dr. Morris and gives him the guest's business card.
The student that has invited the guest has prepared an introduction for their guest. The student stands in front of the room looking at the guest and smiling. This student gives the class three positive things about the guest. These three positive statements should be at least one-sentence each. The student then begins to clap for the guest followed by everyone in the class.
The student sits. Dr. Morris will explain to the guest that if he or she sees student's writing that this is a present for the guest. Dr. Morris begins sending around the hank you note to be signed by everyone in the room. If you miss the signing, just go up after and ask to sign the note.
The thank you note is returned to the designated thank you student. When the guest is finished, Dr. Morris will tell the guest that we have a present for him or her. The thank you person gets up and walks up to the guest and looks at him or her with a smile. The student then outlines three positive things that the guest has talked about to the class.
The student hands the guest the thank you note and shakes their hand. Everyone claps again. Dr. Morris will stand and tell everyone to take a break. Each student should thank the guest before they leave the room. The introduction and thank you person walks the guest to their car and thanks them again. Anyone who wishes to go with them is welcome.
The next day the introducer, Dr. Morris, and anyone who desires sends the guest a short thank you note.
Dr. David Morris Fall 2006 + 3 Points extra up to A+
Be prepared to discuss the entire book and the different concepts that the author is trying to put forth. Support this with examples.
Be prepared to discuss each chapter. Pleas do not stop at chapter 3 and tell me you read the book.
Be prepared to link what you read in each chapter of the text to marketing. If you choose you may also take the position that certain aspects of the text were in your view not related to marketing.
Just do not announce this but give specific examples and link it back to the textbook, class, your own experience, other people that you talked with, and the web.
This assignment is meant to be interesting and rewarding for us both. It is not often where you can discuss ideas one to one with a professor.
Syllabus 2005
Dr. David Morris Marketing MK 300 Principles of Marketing Fall 2005 Tues Thurs 1:00 to 2:20 Day Class Office 226 D Maxcy Hall Office Hours Tuesday 2:30 to 4:30 Thursday 2:30- 4:30 Prefer e-mail communications. Fax 203-931-6076 Cell Phone calls after 9:01 pm and weekends. If you call other times do not plan on a long conversation. I have to pay during the day for cell minutes. 203-530-0112
Secretary Betty Miller 932-7109 Room 226 Maxcy Hall
Course Description from Catalog
Prerequisite: EC 133 or EC 134 and Junior standing. The fundamental functions of marketing involving the flow of goods and service from producer to consumers. Marketing methods of promotion, pricing, product decisions and distribution channels. 3 Credit hours
Learning Objective
The student will acquire the knowledge, skills and attitudes (KSA) to dramatically improve understanding and practice of marketing.
Assigned Texts (Choose one or the other) You can save money if you like by using the 7th edit.
Lamb, Hair, McDaniel 2004, 7th edition, Marketing, South-Western, USA.
Lamb, Hair, McDaniel 2006, 8th edition, Marketing, South-Western, USA.
30pts Midterm
64pts Final Paper before or at University exam time
+3pts added to final grade up to the grade of -A- for bringing in an outside guest speaker or reading Marketing Wars on Web www.marketingandstorytelling.com
-3pts subtracted from final grade for nonparticipation in class and coming in late or leaving early without Professor's permission.
Attendance policy on a separate handout.
Do your own work. I follow the University plagiarism guidelines. It is not necessary to do someone else's work.
Use the UNH library. Reference librarians are great. Use the Web. Use my web page. www.marketingandstorytelling.com
Do not do your written assignments in pen or pencil. Automatic D in course. Business practice requires you to type your assignments. Use University computers if you desire.
Professor may change order and add to the syllabus. If you have any questions ask. Happy to also respond to e-mail questions any time. Before or after class and office hours.
Please read on your own. Marketing pros and cons outside of class in your life please bring to our attention. Make a list of questions each time you identify something. Ask in class or email to me. I will e-mail the syllabus, outline, and other materials to you that I find.
My approach to marketing education is to switch from the micro to macro drawing examples and stories from current practice within and outside of the USA. My interest is in you learning to look things up that you are unsure of or wish to learn more about. I am happy to learn from you as long as it is done in a professional way. I also believe that marketing textbooks tell only part of the marketing story. The textbook has value but must be understood I do not know everything and we will learn as a medium that is not as current as other forms of information about marketing. We will build on the David Morris, Ph.D.
Marketing 300 Day textbook. I will admit freely that together many new things. I am both a learner and a teacher and you can do the same. I follow the military ISD model of ADDIE in the design of instruction by separating content, process, and outcome. I want to give you an education in marketing reserved for the social elite at the top business schools. Content changes while process and outcome remains constant. This is cutting edge marketing educational practice. Once understood marketing possibilities open.
Class
1.Introduction to course
Understanding the marketing concept as a philosophy Exchange and marketing management philosophy Monolinear, Ploylinear, and Nonlinear approaches
2. Strategic Planning
Environment and ethics Planning DADDIE Marketing plans Competitive issues Direction of firm and marketing
3. Social Responsibility
Corporate Individual National Marketing Particular targeted groups Micro and Macro
4. Globalization
Multinational organizations Resources Demographics Political environment Decision making DADDIE
5. Consumer
Behavior Decision making DADDIE Buying and selling Social Status Psychology, philosophy, theory
6. Business marketing
Internet Relationships Alliances Industrial classification
7. Segmentation targeting
Census Demographic Geographic Psychographics Benefits and usage segmentation Undifferentiated Concentrated Multi segmentation
8. Decision support
Research ADDIE Model
9. Product
Lines, mix Branding Limited warranties
10. New product development
DADDIE Life cycle Line extensions
11. Service and nonprofit marketing
Definitions and terms 7 things Relationships Internet
12. Channel supply chain
Terms and definitions Structure Different points of view Why Logistics
13. Retail
Definitions and terms Types of retail operations
14. Communications
Promotion DADDIE
15. Advertising, PR, and IW
Differences and overlap Cost and return What can and cannot be done
16. Sales promotion and personal selling
Definitions and terms Steps DADDIE David Morris, Ph.D. Management of sales force
17. Price
Terms and definitions Objectives of price Types of demand Internet Cost reduction Impact on USA
18. Price strategy and philosophy
19. Internet
20. Relations with customers
Anyone who has a special interest may request a different assignment from Dr. Morris. I want this to be your most exciting class in your entire education. You must do your part to help your fellow students and me.
Midterm exam to be announced. Final Exam is on the UNH exam day and time. There will be a regular class on the last day of classes.
Extra credit is available. Ask me.
Outline
Dr. David Morris Marketing MK 300 Day Principles of Marketing Fall 2005 Tues & Thursday 1:00-2:20 Day Class Office Hours Tuesday 2:30 to 4:30 Thursday 2:30 to 4:30. 203-932-7348 Cell phone 203-530-0112
Fax 203-932-6076 Email me that you sent me a fax.
Secretary: Betty Miller 932-7109 226 Maxcy Hall
Lamb, Hair, McDaniel 2004, 7th edition, Marketing, South-Western, USA
Lamb, Hair, McDaniel 2006, 8th edition, Marketing, South-Western, USA
The reading the textbook is your responsibility. Please keep up with the reading. I will ask you questions from the book. After three unanswered or incorrect answers -3 E-mail me questions or ask in class.
9/1/ 9/6 Introduction to course
9/8 9/13 Chapter 1, 2 Lamb
9/15 9/20 Chapter 4 Lamb
9/22 9/27 Chapter 6 Lamb
9/29 10/4 Chapter 7, 8 Lamb
10/6 10/11 Chapter 10 Lamb (Midterm in Class)
10/3 10/18 Chapter 12 Lamb
10/20 10/25 Chapter 14 Lamb
10/27 11/1 Chapter 15, 16 Lamb
11/3 11/8 Chapter 17 Lamb
11/10 11/15 Chapter 18 Lamb
11/17 11/22 Chapter 19 Lamb
11/29 12/1 Class Notes
12/6 12/8 Class Notes and review
Check for Final Exam time in UNH exam period to turn in your work Thursday Dec 15 2:00 to 4:00
Attendance policy on separate page Alternative assignments are possible Let's help make this a great class.
One
For every two not handed in and discussed -3 pts up to -9 pts
Go to the Internet and find 9 things that you wish to learn more about. Copy the first one to three pages. Bring to next class and discuss your findings in class. Pass around your supporting documentation. Turn in by all before last class and make sure your name is on top in ink or pencil. Check my book grade book to make sure it is marked it in the book. This is for you to learn to find things and help your fellow students to learn. It is your responsibility to make sure that your 9 things are in my book.
Two
12 pts
During class I will give a midterm exam. I will ask one general question about marketing. You will put the response in a blue book.
If you do not understand this midterm ask me.
Three
9 pts
Let me know in 6 to 10 sentences six marketing experiences that you have experienced that are factual but not truthful.
Take Home Typed single, spaced, edited, 12 point font. Use a folder with a pouch. You can e-mail to me. 64 pts
Select 25 marketing terms from your textbook Glossary.
State the term and tell me what the term means in your own words. Give a brief example from your experiences and reading. Do not use examples that I gave you in class. Between 5 and 10 sentences each of the 25 terms.
Do not make a mistake on the term Place.
Do not some how have the same paper as a classmate.
Every two terms missed will result in -3 off final grade.
3 pts extra
You can receive three extra points up to A for bringing in an outside guest to class.
3 pts extra
You can receive three extra points up to A+ for outside reading. Ask me about this assignment if interested. You will discuss the reading with me. Nothing has to be written.
David Morris, Ph.D. Fall 2005
The following attendance policy will be in place in my undergraduate and graduate courses until further notice.
Course that meets 2 times per week for 1:20 minutes per class
For those courses that meet two times per week you may miss two classes without penalty on grade.
For every class missed after the first absence you will lose 2 points off your final grade.
If you come late or leave early you will be marked absent for that class.
A student may receive 3 extra points on the final grade up to the grade of CA- for inviting a guest to the class or reading my book Marketing Wars on the UNH web page. -A+- is, reserved for exceptional performance. This is totally the professor's decision.
All students may be required to give 9 presentations to the class. Those who do not complete will receive -3 points off their final grade.
The only exceptions for missing class are those that are designated by the University of New Haven.
You do not have to inform me that you are missing two classes.
Dr. David Morris 203-932-7348
It is the student's responsibility to:
1. Call and ask the guest to attend class. I will give you suggestions.
2. Coordinate guest times with class openings. Check with me.
3. Guests should plan to have from forty-five minutes to an hour. He or she may call me if necessary.
4. Get proper audiovisual equipment if the guest requires it. Make sure I can order as far in advance as possible. Remind me by telephone.
5. The guest should discuss his or her job, company, industry, future, and or experiences.
6. If the guest arrives early, the student should meet him or her in the hall and entertain him or her until class is ready. The guest may of course come into the class and sit with us.
7. The student introduces the guest to the teacher and gives the teacher the guest's card.
8. The student writes the guest's name, organization, address, phone number, and e-mail on the board. The student introduces guest to class with three positive things. We all clap and smile.
9. After the guest has finished speaking, the teacher will thank him or her. We will give the guest a note signed by class. Another student will be asked to give the thank you from the class. Three positive comments will be made about what we learned from the guest and all will applaud.
10. There will be a ten-minute break for individual class members to talk to the guest. Everyone must thank the guest for coming to the class before he or she leaves the class or building.
11. The student or students who introduced and thanked the guest will walk guest to their car. Tell guest how much we enjoyed his or her talk.
12. The student who invited the guest and any one else who would like to sends a thank you note within two days. Give a copy of the note or letter to the professor. I will also send a thank you note to the guest.
Dr. David Morris 203-932-7348 office
Guest Presentation Outline
1. Discuss the general overview of your organization and your specific job. You can include background on yourself such as education, how you got your present position, etc.
2. What are your organization's goals and objectives?
3. What type of analysis is done by your organization? Discuss things like market share; market segmentation; target marketing and positioning; marketing mix (price, product, promotion, and place); how the marketing mix relates to past/present/future trends; competition; and whether this analysis is done on a local, regional, national, or international basis.
4. What techniques do you use to acquire data?
5. What design or plan do you develop based on that analysis?
6. What type of testing do you use to determine if the plan is appropriate?
7. What type of |